Amsterdam is one of the most culturally diverse cities in Europe. More than 55% of its residents have a migration background, representing over 180 nationalities and a rich mosaic of traditions, stories, and neighbourhood identities. This diversity is part of what makes the city vibrant, creative, and socially dynamic.

Amsterdam welcomes more than 23 million overnight visitors and over 14 million day visitors every year, making it one of Europe’s most visited cities. While tourism plays a vital role in the city’s economy, it also places increasing pressure on residential neighbourhoods. Rising visitor numbers affect housing, public space, and everyday life — and many residents experience a growing distance between themselves and the hospitality spaces in their own streets.